AI assistant
Some Digital Product Passports include an AI Product Assistant, shown at the bottom of the passport with a sparkles icon. It is powered by Claude and lets you ask questions about the product in plain language.
The AI assistant is an optional, AI-powered feature. It is off by default and appears only on deployments where it has been switched on. If you do not see it on a passport, it has not been enabled for that passport.
What it does
Where enabled, the assistant can:
- Answer questions about the product, such as its origin, materials, or recyclability. Type a question and it responds based on the passport's data.
- Suggest upcycle ideas, on request, for giving the product or its materials a second life. This runs only when you click the button, never automatically.
- Help translate the product data into the language you have selected, working together with the passport's language selector.
What it does not do
- It answers only from the published passport data. It does not invent or assume information. If the answer is not in the passport, it tells you so plainly.
- It does not handle personal data. A public passport contains product and manufacturer information, not personal information about you, and the assistant does not ask for any.
- It is not a source of legal or regulatory compliance advice. Treat its answers as help understanding the passport, not as a compliance or legal determination. For binding information, refer to the manufacturer and the applicable regulation.
How you are told it is AI
Two disclosures appear wherever the assistant is enabled, both required by Article 50 of the EU AI Act (Regulation (EU) 2024/1689), which has applied since 2 August 2026.
A notice before you interact. Where the assistant is reachable, a notice is shown with it, not only after you type something:
You are interacting with an AI system. Responses on this page are generated automatically and may be inaccurate. They are not a conformity assessment and do not constitute regulatory advice. Verify anything you rely on against the passport data and its source documents.
This is the Article 50(1) duty to inform you that you are dealing with an AI system. Article 50(5) requires the notice at the latest by your first interaction, which is why it appears with the section rather than in response to what you do.
A label on AI-generated text. Any block of text the assistant produces carries a visible AI-generated label, and the same fact is marked in the page's underlying HTML so that automated tools can detect it too. This is the Article 50(2) duty. It applies to all three flows: answers to your questions, upcycle suggestions, and translated product data.
The passport's own data is authored by the manufacturer and is not AI-generated, so it carries no AI label. Only text the assistant itself produces is labelled. If you are unsure whether something you are reading came from the manufacturer or from the assistant, the label is the thing to look for.
The assistant does not generate images, audio, or video, so the Article 50(4) duties covering synthetic or manipulated media do not apply to it.